How we make decisions

When reading about how people think a quaterback may make its decisions, I think that most have to make them quick but they do it in different ways, because if they didn't then the games would always be tied wouldn't you think. You can't ask someone how they made a decision most of the time they don't know they just did, unless they plotted it out or something. Just like the soap oprea director, how do you tell someone that has to make decisions based on feelings and just knowing how it should be like. There isn't a certain way to make soap operas, because if everyone made them the same way wouldn't it just be one continous soap that you could watch all the time. Not everyone has the same taste, so why should everyone do things the same way?